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Clarra
Guide

Cruelty-free product scanner

A cruelty-free product scanner should make one of the hardest shopping questions — did this involve animal testing? — quick to check. Clarra treats cruelty-free status as one of its three core pillars, shown as what a brand states or is certified for, so you can shop your values without digging through policy pages.

Cruelty-free, framed honestly

Clarra always uses positive framing for the cruelty-free pillar: we describe what a brand states or is certified for, and we never assert that a brand tests on animals. We also keep cruelty-free and vegan as separate questions, because a product can be cruelty-free but not vegan (think beeswax or lanolin) — and knowing which is which is the whole point.

Why Clarra

  • Cruelty-free status shown as a clear, first-class pillar.
  • Positive framing — what a brand states or is certified for — never an accusation.
  • Kept separate from vegan status, since they answer different questions.
  • Paired with sourced ingredient flags so ethics and formulation sit side by side.
  • Status shown as text, without licensed certification logos.

How Clarra reads a product

  • Search a product by name, or scan its ingredient label — no live 'point at anything' barcode magic promised.
  • Clarra parses the INCI ingredient list into plain English.
  • Flagged ingredients get their sourced regulatory context; benign ones are marked as generally well tolerated.
  • You see the three pillars at a glance and decide for yourself — informational only, not medical or safety advice.

Built for the aisle, not the lab

Clarra is made for the real moment you're deciding: standing in a shop or scrolling a store page, wanting a quick, honest read before you buy. Scan or search a product and you get the plain-English picture in seconds — the ingredient flags that matter, the cruelty-free status, the vegan status — without a chemistry degree or a wall of alarming colour.

Hazard is not the same as risk

This is the idea Clarra is built around. A regulatory hazard classification describes what an ingredient could do in principle; risk is whether it actually does at the amount, and in the way, you're exposed. An ingredient can carry a hazard flag and still pose little real-world risk in a finished product used normally — which is why regulators so often set a concentration limit instead of a ban. Clarra shows the flag, names the source, and leaves the judgement to you.

What Clarra reads on every product

  • Ingredient flags — how named regulators (EU CosIng, IARC, Prop 65, CIR, ECHA) classify or restrict what's inside, with hazard kept separate from risk.
  • Cruelty-free status — shown with positive framing: what a brand states or is certified for, never an accusation.
  • Vegan status — flagging animal-derived ingredients like carmine, beeswax and lanolin, and honest about ambiguous-source ones.

Frequently asked

How does a cruelty-free scanner know a brand's status?

Clarra reflects what a brand publicly states or is certified for, using positive framing rather than making accusations. Because policies change and certifications vary, Clarra shows this as one pillar to inform your choice — it's a guide, not a legal determination.

When does Clarra launch?

Clarra is coming soon to iOS and Android. Join the waitlist and we'll email you the moment it's available — no spam.

Keep reading

Know what's in it — then decide

Sourced ingredient flags, cruelty-free and vegan status, in one calm app. Join the waitlist to get early access when Clarra launches.

Join the waitlist

Coming soon to iOS & Android · questions? hello@clarra.org